Talk, of course, is about as cheap as it gets. Maybe that's why countless discussions on how to pool the approximately $400 billion blacks spend annually in the U.S. have never gone anywhere--until now. A new plan to accomplish this lofty goal is getting some notice because it is an actual plan.
Five of the nation's largest black church denominations recently announced the creation of the Revelation Corp. of America. The organizers plan to leverage the collective purchasing power of its approximately 20 million members across the country.
"Together we can do better than any of us could do separately," says Henry J. Lyons, president of the National Baptist …

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